THEATRICAL DISTRIBUTION  
               
 

Waterwalk will open in theaters across mid-America and nationwide art houses, colleges and film festivals in the fall of 2011. Major theater chains including Marcus, Goodrich, Loeks and B & B will all host special premiere events along with independent theaters such as the Harbor Theater in our hometown, Muskegon Michigan and the Time Theaters in Oshkosh and Times Theater in Milwaukee. Among the many cities where Waterwalk will be featured are

Michigan: Muskegon, Grand Rapids, Grand Haven, Whitehall, Newaygo, Holland, Kalamazoo, Ann Arbor, Detroit, Plymouth, Canton, Birmingham, Royal Oak, Lansing, Lowell, Mt. Pleasant, Traverse City, St. Ignace, Manistique, Escanaba and Marquette.

Wisconsin: Milwaukee, Delafield, Brookfield, Mequon, Menomonee Falls, Madison, Sheboygan, Green Bay, Oconto, Appleton, Oshkosh, Portage, Boscobel, Prairie du Chien. Kenosha, Ripon, LaCrosse, Superior

Illinois - Chicago area, Champaign, Springfield

Missouri - St. Louis, Kansas City, Hannibal, Jefferson City, Columbia

Kansas - Lawrence, Topeka, Wichita

Indiana- Indianapolis, Lafayette, Bloomington, Portage

Minnesota - Minneapolis, Duluth

Nebraska- Omaha, Lincoln

Ohio - Cleveland, Columbus

California- San Francisco, Berkeley, Palo Alto, Los Angeles, Santa Monica

If you would like more information on premieres and special events featuring the Waterwalk cast and crew, click here.

A parallel short documentary film on the original Marquette/Joliet journey is being produced with the Michigan Council for History Education. The Michigan Humanities Council is expected to become a partner on this project. Ideal for classroom use, the companion piece will be shown in Michigan schools where the Mississippi River discovery story is taught to all third grade students. It will also be included as a DVD extra section. Theaters will showcase this material, accompanied by classroom print materials, at special teacher events.

The midwest's leading independent video chain, Family Home Video, has over 80 stores in communities on the Waterwalk route. Special promotions are being planned to promote rental and sale of the film in these locations as well as other video outlets across the region. Initial DVD distribution will exceed 5,000 copies.

 
               
 

Marketing

Working closely with major theatrical chains, Waterwalk will be extensively promoted in newspapers, on television and radio. Trailers on theater websites, special events, benefits and showings for schools and colleges will all be featured on the film website and through social media such as Facebook and Twitter. Much of the focus will be on advance ticket sales and VIP events featuring the filmmakers and actors. Exhibitors will work closely with Jesuit societies, outfitters, canoe liveries, state, regional and local tourism organizations, colleges and film societies. Trailers and B roll footage will be widely distributed to promote the project on websites. The trade press will cover Waterwalk's innovative distribution strategy. Our exhibitor partnerships will put these companies in the spotlight.

 
               
 
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